“The lunatic is in my head. Rearrange...till I’m sane!”
We set out on this BehindTheMoon journey at the turn of the millennium (in biological terms that makes us younger than the millennials). All we had was this crazy passion to set Brands, Sales & Distribution pieces in place for anyone who called for us. Our initial years were spent in explaining to people what a Brand Strategist does and how the Brand’s Architecture is the fountainhead of everything that happens in marketing and advertising. In fact we believed that Marketing & Advertising were actually subservient to Brand Strategy.
It got us a lot of flak but some progressive thinking Clients who have become friends for life (we take immense pride in the fact that most of our Clients work with us repeatedly). The journey got interesting and our roller-coaster ride continued to thrill us to bits. As the saying goes – one thing led to another and we soon realised that the world demands a world out of Marketing & Sales professionals and offers little by the way of enhancing their capabilities – and that’s when we added the people practise to the Brand Advisory and Sales & Distribution Advisory.
But one thing stayed unchanged...surprisingly. The lunatic is still in our heads! Such is life BehindTheMoon!
Oh! A Coffee & Some Good Conversation To Go Along With It.
We simply love good, engaging conversations. We use conversations to grab consumer insights. Unconventional – yes! But it works. We believe that a good conversation is much more than mundane responses to questionnaires. The flow of energy between two people conversing or within a group enjoying a good conversation is terrific. We rely heavily on the ‘meaningful conversations’ we have with prospects and consumers. These conservations are simplistic and the endeavour is to make these interesting for the beholder.